March Quarterly Dinner

From Thought Leader to Market Leader:  Rising Above the Noise with Thought Leadership Marketing

Today your target customer is bombarded by so much content that it’s very difficult to engage them in a meaningful way.  Traditional approaches to B2B marketing are losing their impact.  Customers simply don’t have time to listen to your product pitch.  That’s why the most successful tech companies are rising above the market noise by developing thought leadership strategies. Thought leaders play by a different set of rules.  Tapping into unique customer and market insights, they start more interesting conversations with customers that build a stronger base of trust and credibility.  Join Peter Evans, CEO of Speakerfile, for this session to learn proven ways to employ thought leadership in your marketing and sales activities.

 What you will learn from this session:

 The Business Case: What’s the payoff for thought leaders?  How to quickly assess what’s missing from your marketing and sales programs and understanding the real benefits of thought leadership marketing programs.

 Developing your Story: New ways to look at your product’s value for customers and re-frame your positioning in the marketplace.  How primary customer or market research can reveal exciting new insights and market messages.

 Engaging Customers: How to go beyond generating whitepapers to drive better customer conversations with sales prospects across various media channels.

 Learning from the Pros:  Case study examples showing best practices on how thought leadership is being used by market leaders.